I love Cheerios, but I seem to be a member of a shrinking club. Americans are not buying Cheerios, Raisin Bran, Corn Flakes, Corn Pops, Rice Krispes, and Special K nearly as much as they used to. Why?
For one thing people are just not eating breakfast at home as much as they used to. They are grabbing breakfast at the drive-through and/or eating breakfast at work. I guess the fast food restaurants knew what they were doing when they added the breakfast menus. Kids often eat breakfast at school even if they are not on subsidized meals. It’s just easier.
Even store brands/generics are losing sales. I’ve tried the store brand version of Cheerios & just don’t like it. My husband, on the other hand loves the store brand of bran flakes that he adds his own raisins to. He says it’s better than the name brand version.
Another trend is people trying different cereals that they believe are more healthy. The bran in the bran flakes has plenty of fiber, but perhaps it’s not as appealing as a cereal with all sorts of fruits and nuts included. You can add your own fresh fruit/dried fruit and nuts, but that’s not as easy as pouring from a box. If you keep frozen fruit, dried fruit, and nuts on hand it’s pretty easy.
These reasons don’t exactly make a pattern, but they do lead to fewer people buying cold cereals. There are healthy frugal options for breakfast that don’t take very long to make. Get your kids in the habit of making some of these: toast with peanut butter or cheese, smoothies made the night before, homemade frozen French toast zapped in the microwave, and frozen/zapped breakfast burritos. Click on labels below this post for some breakfast ideas to try.
Click title for link at YahooFinance.
What do you think? Are more people just skipping breakfast or what?